Transitions Optical, a provider of photochromic (adaptive) lenses, has appointed Waggener Edstrom Communications as their new public relations and social media agency of record; Vizeum as their media agency of record; and iProspect as their search agency of record.
The appointments, effective immediately, encompass brand reputation, digital engagement, media relations and social media across Asia Pacific including China, Hong Kong, Taiwan, Japan, Korea, Malaysia, Philippines, Singapore and Thailand.
“Consumers are spending more time researching brands and products before a purchasing decision. With this change in consumer behaviour, it is crucial for us to engage our consumers on multichannel platforms through both paid and earned media, such as social media, public relations and storytelling activities to keep them engaged with our brand,” said Stuart Cannon, General Manager, Transitions Optical, Asia Pacific.
“The three agencies – Waggener Edstrom, Vizeum and iProspect – have all demonstrated passionate expertise in their fields. Through the strength of their networks, we look forward to an integrated and collaborative approach to work towards greater brand recognition for Transitions Optical in Asia,” he added.
Aside from being the first company to successfully manufacture and commercialize plastic photochromic lenses, Transitions Optical continues to innovate in product development and embark on new marketing initiatives, which are considered ground-breaking in the optical world. Transitions Optical offers the most advanced adaptive technology that encompasses a family of everyday adaptive lenses suitable for anyone who wants more than a basic lens, as well as adaptive sunglasses in selected markets. They will work with their new agency partners to launch a series of consumer engagement campaigns offline and online to raise brand recognition and improve brand loyalty.
Carolyn Camoens, Regional Vice President of Waggener Edstrom South East Asia, said, “Transitions really stands out as a trailblazer in the optical world and the opportunity to articulate the value of its products in APAC is a very exciting one. This partnership will see us deliver the strength of our network and our expertise in consumer, digital and healthcare.”
“Working with market leaders is always a privilege, so we are delighted to have been appointed as Transitions’ AOR. Over the last 24 months, iProspect has taken Transitions SEM performance to an entirely new level, and we look forward to doing the same across all digital channels,” said Duncan Pointer, Managing Director of Vizeum Asia Pacific.
“We have seen great success working with Transitions across Asia Pacific. The partnership and collaboration with the Transitions team has enabled us to push the performance marketing boundaries. We look forward to raising the bar in digital innovation with Vizeum, and the Transitions team,” said Luke Janich, Regional Director iProspect Asia Pacific.
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