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Marketing Interactive: Transitions Optical Asia Pacific Receives Gold and Silver in Marketing Excellence Awards 2015

Transitions®’ iSync – Real Time UV Rays campaign recognised for Search and Performance Marketing

Singapore, [23 November 2015] – In the recent Marketing Excellence Awards (MEA) 2015, Transitions Optical won a GOLD award for Excellence in Search Marketing and a SILVER award for Excellence in Performance Marketing with its iSync – Real Time UV Rays campaign. The MEA is one of Singapore’s largest awards event dedicated to celebrate the work of top brands in marketing communications.

Transitions Optical’s iSync – Real Time UV Rays won the GOLD for Excellence in Search Marketing, which MEA recognised as one of the most effective digital marketing campaigns with search marketing at its core.

The campaign also took home the SILVER award for Excellence in Performance Marketing. This campaign was highly recognised by MEA for increasing engagement in the Transitions Optical Singapore website through real-time optimisation of online searches. As the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide, Transitions Optical continues to anticipate the ever-evolving consumer behaviours and lifestyle needs of its wearers, so as to innovate its marketing approaches.


About Transitions Optical, Inc.
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Headquartered in Pinellas Park, Fla., it was the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. Transitions Optical offers the most advanced adaptive technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

To ensure superior user experience and greater satisfaction in its lenses, Transitions® Signature Adaptive Lenses are tested with laboratory measurements and its proprietary testing methodology – Life 360 Real World Testing. The revolutionary testing methodology measures performances of Transitions® Signature lenses across 200 real world conditions and 1,000 wearer scenarios with different real life lighting, weather conditions, seasons, temperatures and geographies. Adaptive lenses optimize the amount of light that reaches your eyes, going beyond vision correction, to reduce glare, eye fatigue and strain. With a dedication to creating visual experiences that help customers to live richer and more vibrant lives, product leadership and consumer focus have made the Transitions® brand a pioneer in optics.

For more information, please visit www.transitions.com and www.facebook.com/Transitions.Singapore.

Transitions® family of lenses includes everyday options to suit any lifestyle. Transitions® Signature – the most responsive adaptive lenses and Transitions® XTRActive® - the darkest outdoor lens for added protection, even behind a windscreen.

http://www.marketing-interactive.com/mea-awards/sg/winners/

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