Elite cyclists compete wearing Transitions adaptive sunglasses; speak to visual advantage during races
LAS VEGAS, September 24, 2013 – The benefits of Transitions® adaptive sunglasses were on full display to the more than 15,000 fans attending the USA CRITS Championship Series finals, the culmination of a national, 10-event race series, which began in March in Tucson, Arizona. Products featured included:
• Nike® MAX Transitions® Speed Tint – designed specifically for endurance athletes like runners and cyclists
• Oakley® Transitions® adaptive sunglasses – featuring Clear to Black Iridium and G40 lenses to offer a visual advantage to cyclists and golfers.
Several CRITS Series athletes have been wearing Transitions adaptive sunglasses, which automatically change color and tint as outdoor light changes, throughout the race series, and provided glowing reviews of the product performance and visual benefits.
"The Oakley Transitions G40 lens is the bomb, it has always been one of my favorite lenses because of its all-weather/light capabilities,” said Laura Van Gilder, CRITS cyclist. “Overall, I really like the Transitions lenses and the options they offer for racing and riding."
“The Nike MAX Transitions sunglasses were awesome during my race,” said Morgan Patton, CRITS cyclist. “It was nice not having to worry about what lenses I needed to bring. They were especially great for one of the turns on the course – it was extremely shady in that specific spot and made it hard to see the pavement and best line to take if your glasses were too dark. I was very happy to have Transitions adaptive sunglasses through that turn.”
“The CRITS Series races, which happen at twilight, have been a perfect venue to show off the benefits of automatically adjusting sunglass lenses,” said Grady Lenski, managing director, adjacencies, Transitions Optical. “The light changes significantly throughout the race, which begins during daylight hours and continues into the evening. Transitions adaptive sunglasses help enhance a cyclist’s visual experience so they can focus on the course instead of the changing light.”
The company has sponsored the USA CRITS Championship Series, along with the Transitions Optical “Out of Sight” award – honoring the male and female cyclists who achieved the longest break of the race.
About USA CRITS Championship Series
Now in its seventh year, the USA CRITS Championship Series is the premiere cycling series in the United States. USA CRITS was developed to feature criterium riders and to offer venues, teams and riders the ability to excel in a unique discipline of cycling.
The races that form the USA CRITS series represent more than 100 years of criterium racing and have the ideals that have made criterium racing an American legacy: challenging courses that showcase arts and entertainment districts; a large and growing base of spectators; broad community support; and strong marketing opportunities for partners.
ABOUT TRANSITIONS OPTICAL
Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.
Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper, sharper vision.
The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception. Transitions® Drivewear® sun lenses provide wearers a safer, more comfortable driving experience by combining polarization, color optimization and Transitions photochromic technology to block blinding glare and mange ever-changing daylight conditions both behind the wheel and outdoors.
Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit Transitions.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).
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