Melissa Rieger
Havas PR
412 456 4307 tel

Manuel Solis
Transitions Optical
800 533 2081 tel 7196 ext


Go Back To All Articles May 20 2013

Transitions Optical Partners With American Diabetes Association to Educate on Eye Health

Educational Video and Other Patient Resources Available at

PINELLAS PARK, Fla., May 20, 2013 – This spring, Transitions Optical, Inc. continued to support the American Diabetes Association (ADA) by educating thousands of consumers about the importance of regular eye care to provide early detection and treatment of diabetes during ADA EXPO events. Outreach efforts have focused on those who have or who are at risk for diabetes, including ethnic groups such as African Americans and Hispanics.

More than 5,000 attendees learned more about the steps they can take to protect their eye health during the ADA EXPO in San Antonio on May 18. Transitions Optical partnered with Visionworks to provide more than 300 free vision screenings and distribute 1,000 flyers with discounts on Transitions® adaptive lenses.
Earlier in 2013, Transitions Optical sponsored the ADA EXPO on March 9 in New York, reaching an additional 5,000 attendees with eye health information. More than 200 vision screenings were provided by Visionworks, and 750 flyers with discounts on Transitions lenses were distributed.

Following the March event, Transitions Optical partnered with the ADA to release a public service announcement on the importance of regular eye exams for African Americans, who are at higher risk for diabetes. The video, along with other consumer-friendly education materials, are available free-of-charge for eyecare professionals within the “My Practice” section of

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 590 optical retail stores in 40 states and the District of Columbia through 10 store names that are leaders in eye care service in each of their respective markets. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit

Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.

The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

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Note: For additional information or images, please contact Christina Wetzel at 412-456-4301 or