Transitions Watch and Win Soccer Sweepstakes Official Rules NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. 1. ENTRY PERIOD: Sweepstakes starts at 12:00:01 a.m. Eastern Time (“ET”) on Sunday, March 30, 2008 and ends at 11:59:59 p.m. ET on Saturday, November 1, 2008 (“Entry Period”). 2. ELIGIBILITY: Entry is only open to residents of the (50) United States and District of Columbia who are 18 years of age and older at time of entry. Employees of Transitions Optical, Inc. (“Sponsor”), its parent, affiliates, subsidiaries, advertising and promotion agencies including Eric Mower and Associates and each of their immediate family members (spouse, parents, children and siblings, and each of their spouses, regardless of where they live) and persons living in the household of each of these individuals, whether related or not are ineligible. Void where prohibited. Sweepstakes program is subject to all applicable federal, state and local laws and regulations. 3. HOW TO ENTER: During the Entry Period, Transitions Optical television commercials will air on Telefutura national broadcast network on select Sundays during certain soccer games. See listings in your local area for air times. The commercials will not air during all Telefutura soccer broadcasts, and you can always enter during the Entry Period via mail as outlined below. Watch the Transitions commercial then go online to www.transitions.com. To enter online: Complete the registration form including the answers to a few survey questions. You will then be asked to answer a multiple-choice question about the message of the Transitions TV commercial. This information will be used to contact the potential winner by mail and/or e-mail. In the event of a dispute as to entries submitted by multiple users having the same email account, the authorized subscriber of the email account used to enter the Sweepstakes at the actual time of entry will be deemed to be the participant and must comply with these Official Rules. The authorized account subscriber is deemed to be the natural person who has been assigned an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses or the domains associated with the submitted email address. Maximum one entry/registration per person/household/street/email address per week. Entries become the property of the Sponsor and will not be returned. OR, to enter without watching a Transitions Optical television commercial on a Telefutura national broadcast network, on a piece of paper, print your complete name, address, city, state, zip code, date of birth and daytime telephone number and place in a #10 envelope on which you print your complete name and address information on the upper left corner of the #10 envelope, then mail via first class to: Transitions Optical Watch and Win Soccer Sweepstakes Entry, P.O. Box 7449, Prospect Heights, IL 60070. Entries must be postmarked by November 1, 2008 and received by November 6, 2008. Limit one entry per outer postmarked envelope. Sponsor is not responsible for lost, late, mutilated, misdirected, illegible, incomplete or postage-due mail or entries. Entries become the property of the Sponsor and will not be returned. No mechanical reproduction of entries allowed. 4. PRIZES: (1) GRAND PRIZE: a deluxe soccer travel package including a 3-day/2-night trip to Los Angeles, CA, from November 22, 2008 to November 24, 2008 for winner and three (3) guests. Trip includes round-trip coach air travel for winner and three guests from the major international airport nearest winner’s home to Los Angeles, CA, two (2) nights accommodations (two standard double occupancy rooms or comparable accommodations); limousine transfers to a Los Angeles area event, $3,500 cash for winner to use for food, incidentals and any income tax burden and additional soccer related items. The Approximate Retail Value (“ARV”) of the entire prize is $13,500. The actual value will be determined based on winner’s travel arrangements. Any difference in the advertised ARV and the actual trip value will not be awarded. All expenses not expressly stated herein are solely the responsibility of the winners, including but not limited to all income taxes. Winner is additionally responsible for any necessary travel documents. Travel must be on the dates as stated herein or prize will be forfeited. Winner’s travel companions must travel with winner on the same itinerary and must be 18 years of age or older, or an immediate family member traveling with his/her parent or legal guardian. Travel companions are responsible for all travel documents and must complete and return a liability and publicity release prior to the issuance of travel documents. If winner is not able to travel on the stated dates, Sponsor, in its sole discretion, may award the entire prize as a $10,000 check. Thirty-Three (33) Weekly First Prizes: A soccer jersey, ARV: $90. Thirty-Three (33) Weekly Second Prizes: a soccer duffle bag, ARV: $30; Thirty-Three (33) Weekly Third Prizes: an official soccer ball, ARV: $20. Total number of prizes: 100; Total ARV of all prizes: $18,120. 5. DRAWING DETAILS: Each week one (1) first, second and third prize winner will be determined in a random drawing from among all eligible entries received during that week starting on Sunday, March 30 at 12:00:01 a.m. ET. and ending at 11:59:59 p.m. ET on Saturday, April 5, 2008 the first week (or postmarked on such day and received up to 7 days thereafter, and if not, entry will be entered into the next weekly drawing, if any), and for the subsequent thirty (30) weeks starting on Sunday at 12:00:01 a.m. ET and ending at 11:59:59 p.m. (or postmarked) on Saturday. Winners will be notified and receive their prize via mail at the address provided at registration. In the event a prize or prize notification is returned as undeliverable, the prize will go unawarded. Non-winning weekly entries will not be rolled over into subsequent weekly drawings (if any), but all entries received will be eligible for the Grand Prize Drawing that will be held on or about November 7, 2008. All random drawings will be conducted by an independent judging organization appointed by Sponsor, whose decisions are final on all matters relating to this Sweepstakes. Odds of winning a weekly drawing are determined upon the number of entries received corresponding to each week. Odds of winning the Grand Prize drawing are determined upon the number of entries received over the entire Entry Period. The potential Grand Prize winner of the Sweepstakes will be notified by a traceable method of mail delivery no later than November 10, 2008 and will be required to complete, have notarized and return an Affidavit of Eligibility/Release of Liability and Publicity Release and Guest Release within three (3) days of date notice sent or prize will be forfeited and an alternate winner will be selected only if time permits. First, Second and Third Prizes will be shipped within 4-6 weeks of drawing date. No transfer of prize. No cash redemptions or substitutions, except as set forth herein. Sponsor reserves the right to substitute a prize of equal or greater value in its discretion. 6. OTHER TERMS AND CONDITIONS: By accepting a prize, winners and travel guest agree that Sponsor may use his/her name, statements, and/or photograph, in any and all media, and in any and all future advertising or publicity, without further consideration, unless prohibited by law. If a winner and travel guest do not agree to this, he/she will forfeit his/her prize and an alternate winner may be selected. By accepting a prize, each winner agrees that Transitions Optical, Inc. and Eric Mower and Associates, and each of their respective parents, subsidiaries, affiliates, advertising and promotion agencies and each of their respective officers, directors, shareholders, agents and employees of the aforementioned entities (collectively “Promotion Entities”) will have no liability whatsoever for, and will be held harmless by winner and/or guest for any liability, any injury, loss or damages of any kind to winner or other persons, including (without limitation) injuries, loss or damages arising out of or relating to death, and injuries, damages or losses to property, due in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of the prize or participation in any promotion or prize related activity, including any travel related thereto. Telefutura national broadcast network is not a sponsor of this Sweepstakes and is not a party to the Sweepstakes in any way. The giveaway is subject to all federal, state and local laws. 7. MISCELLANEOUS: All entries become the sole property of Sponsor and none will be returned. No mechanically reproduced, illegible, incomplete, forged, software generated or other automated multiple entries will be accepted. Entries made by any other individual or any entity, and/or originating by any other mechanism, including but not limited to commercial sweepstakes subscription notification and/or entering services, will be declared invalid and disqualified for this Sweepstakes. Sponsor is not responsible for any damage to an entrant’s computer system which is caused or occasioned by accessing the Official Website, participating in the Sweepstakes, or redeeming a prize; for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet Service Providers, websites, or other connection, availability or accessibility problems arising in connection with or over the course of the Sweepstakes; for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions or hardware or software malfunctions, failures or difficulties; for any technical malfunctions, failures, or difficulties, printing errors, clerical, typographical or other error whether human, mechanical, clerical, electronic, or technical in nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Proof of mailing entry materials of any kind or nature does not constitute proof of delivery. 8. FORCE MAJEURE AND PRODUCTION ERRORS: Sponsor reserves the right, without prior notice and at any time, to terminate the Sweepstakes, in whole or in part, or modify, suspend or extend the Sweepstakes in any way, or deem the affected Game materials void and invalid if it determines, in its sole discretion, that the Sweepstakes materials in question reflect printing or other errors or if it determines, in its sole discretion that the Sweepstakes is impaired or corrupted or that fraud or technical problems, failures or malfunctions (including, without limitation, computer viruses, glitches or printing or production errors) have destroyed or severely undermined the proper play, integrity, and/or feasibility of the Sweepstakes. In the event Sponsor is prevented from continuing with the Sweepstakes as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or manmade health epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, provincial or local government law, order, or regulation, public health crisis (e.g. SARS), order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, extend or terminate the Sweepstakes. Only the type and quantity of prizes described in these Official Rules will be awarded. 9. WHO WON: To find out who won the major prizes, mail a self-addressed, stamped envelope to: Transitions Watch and Win Soccer Sweepstakes Winner, P.O. Box 921, Prospect Heights, IL 60070 for receipt by October 31, 2008. All requests will be fulfilled after the winner has been confirmed. 10. SPONSOR: Transitions Optical, 9251 Belcher Road, Pinellas Park, FL 33782. Administrator: Eric Mower and Associates, 50 Fountain Plaza, Suite 1000, Buffalo, NY 14202. © 2008, Transitions Optical, Inc.