Pinellas Park, Fla., December 21, 2011 – Transitions Optical, Inc. will display its line of adaptive sunglasses – specifically designed to improve visual performance during golf – at the 2012 PGA Merchandise Show, Jan. 25-28, 2012. The company will highlight its current golf offerings including NEOX® Transitions® sun lenses in Callaway® frames, Oakley® Transitions® sunglasses and DEFINITY FAIRWAY™ Transitions® prescription sun lenses.
“We know PGA professionals are passionate about the game of golf,” said Grady Lenski, global director, Transitions sunwear. “These lenses will quite literally change the way you think about sunglasses – we know that from the minute people try on our lenses, they see a difference in the way they see the course.”
All of the Transitions® adaptive sunglasses are designed specifically for golf and provide wearers a visual advantage on the course by adjusting to changing light conditions for color and contrast enhancement and improved depth perception. Partnering with best-in-class brands like Callaway and Oakley, Transitions adaptive sunglasses combine golf-specific tints with frame styles, and fit to result in a superior piece of golf equipment.
“Adaptive sun lenses are a game changer. They are as essential to great performance as having the right clubs,” added Lenski.
Show attendees can test the Callaway® NEOX® Transitions® sunglasses outside at Demo Day or visit Transitions Optical at booth #3179 to try on the complete line of Transitions adaptive sunwear products designed for golf.
ABOUT TRANSITIONS OPTICAL
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).