Transitions Optical continue their campaign to drive consumers into practices with a second wave of their new ‘modes’ television commercial airing during prime time television in Australia and New Zealand.
Whether it’s experiencing a sunset, the early morning sun, or a partly sunny day, the advertising campaign features the many “modes” of Transitions® Signature™> lenses and highlights the new Chromea7™ technology, which makes the lenses more responsive to UV in more situations.
Transitions Optical General Manager, Asia-Pacific, Stuart Cannon, says the television advertising will be supported by a number of other initiatives to continue conversations about eye health and drive patients into practices.
“We are constantly innovating to create new products that enhance the everyday visual experience of our wearers. Our consumer brand building is a focused effort to raise awareness and create desire for the brand and newest lens technology through multiple touch points, including digital and television advertising, in-store point of sale and the new Transitions® Viewer™ demonstration tool.”
Consumers are now able to experience Transitions lenses before purchase using the Transitions Viewer tool, and can also review their lenses through Transitions new product review functionality on the website.
“As we concentrate on creating desire for our products amongst consumers, we are also mindful of collecting valuable feedback and giving wearers the opportunity to share their experience of wearing Transitions lenses,” said Mr Cannon.
Transitions Optical is also continuing to raise awareness of healthy sight and the need for regular eye tests through the Eye Didn’t Know That! program, which continues to touch the lives of children and their families through vision screenings in New South Wales primary schools.
Thanks to program partner Optometry Giving Sight, over 800 children from six schools have benefitted from vision screening and eye health education to date. With a target of screening 1,500 children in 2014, Eye Didn’t Know That! will visit three more schools before the end of October.
Eye Didn’t Know That! Program Coordinator Brian Spiller said principals and teachers continue to show great enthusiasm for the program.
“The value of the program is immeasurable when children who have never had a vision test and experience difficulty every day in class have the opportunity for a full eye examination and free glasses if they need them.
"It is a great relief for parents who cannot afford eye care for their child finds when they find out they have access to free prescription lenses,” said Mr Spiller.
Transitions point of sale material for practices is now available through local territory managers of Transitions suppliers.