PINELLAS PARK, Fla., Sept. 20, 2013 — Transitions Optical, Inc. and its trade public relations agency, Havas PR, have been honored by the International Public Relations Association (IPRA) with a Golden World Award for their campaign to raise eye health awareness in African-American communities. The initiative – which included an extensive partnership with the National Council of Negro Women (NCNW) to educate at-risk African Americans within their local communities – was named “Community Relations Campaign of the Year” in the Agency category. The IPRA’s Golden World Awards for Excellence in Public Relations are the world’s top public relations awards for agencies and communications departments.
With research confirming that African Americans are at greater risk for eye damage linked to UV exposure, yet often have less access to adequate eye care, Transitions Optical partnered with the NCNW to help reach African-American communities about their eye health risks. Throughout 2012, Transitions Optical worked with local NCNW chapters to distribute eye health education during community events throughout the country. A 2013 nationwide survey of consumers showed a 29 percent increase over 2011 in the number of African Americans who understood that their ethnicity could put them at risk for eye health issues – indicating that Transitions Optical’s efforts could have played a role in this behavioral change.
“Partnering with the NCNW has presented us with invaluable opportunities to connect with African-American communities both online and during community events across the country,” said Manuel Solis, marketing manager, labs and strategic partnerships, Transitions Optical. “We are thrilled to receive international recognition for our work to raise eye health awareness among this important group, and even more thrilled to see the results of our recent survey reflect that an increase in awareness is happening.”
Eyecare professionals can find additional information about the multicultural education and resources available from Transitions Optical, by visiting MyMulticulturalToolkit.com, or contacting Transitions Optical Customer Service directly at CService@Transitions.com or (800) 848-1506.
ABOUT TRANSITIONS OPTICAL
Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.
Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.
The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.
Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit TransitionsPRO.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).
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Online survey conducted in English by Wakefield on behalf of Transitions Optical, Inc. in February 2013 among a representative sample of 2,600 Americans ages 18+ (including oversamples of interviews among African Americans, American Indians, Asian Americans and Hispanics).