GENERATIONAL CONTENT

Check out the latest research on consumer
purchasing habits across generations and
download resources that uncover reasons
behind eyeglass shoppers.

A New Generation of Opportunity

Observing Generations Infographic

Observing Generations Infographic

This infographic gives a quick overview of the consumer purchasing habits of Canadians based on research conducted by the Center for Generational Kinetics and Transitions Optical.

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White Paper

White Paper

The white paper provides an in-depth analysis of the consumer eyeglass purchasing habits across generations. It makes conclusions about shopping preferences and provides concrete data outlining who and/or what influences the purchasing of eyeglasses.

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XYZ Boom Course

XYZ Boom Course

This ABO-Certified course outlines the differences in attitudes across generations toward eyewear. It also helps explain best practices for providing the best possible eye care to patients.

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