Marketing Assets

Here you'll find logos,
images, infographics,
brochures and more.

Finding the Style in Lenses

Marketing Assets ABO

ABO Course

In this presentation, learn about the latest trends in eyewear fashion and how to create a practice that emphasizes the stylish aspect of not just frames, but lenses too.

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Marketing Assets Guide

Lens Style Guide

The lens style guide gives you a step-by-step look at how to talk to your patients about the latest trends in eyewear, how to pair frames and lenses and how to display eyewear in your practice.

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Marketing Assets Flyer

Style Flyer

The style flyer provides a shortened version of the lens style guide to give you the basics for creating a stylish eye care and eyewear practice.

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TV Commercial

Marketing Assets LTGL

Live the Good Light™ Commercial

The new commercial demonstrates that with Transitions® lenses, every moment from the early morning to the late night is celebratory. From small, intimate interactions to grand, larger events, Transitions lens wearers can enjoy every single moment happening around them with the seamless protection and adaptation of Transitions lenses.

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Transitions® Signature® Logos


Transitions® Signature® Images

Partial Sun

Marketing Assets EVA Transitions Signature Brown Mid
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Full Sun

Marketing Assets Signature Full
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Transitions® XTRActive® Logos


Transitions® XTRActive® Images

Behind The Windshield

Marketing Assets Xtractive Onofre Windshield
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Full Sun

Marketing Assets Xtractive Full
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Transitions® Vantage® Logos


Transitions® Vantage® Images

Partial Sun

Marketing Assets Vantage Mid
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Full Sun

Marketing Assets Vanatge full
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Transitions Optical Logos


Download these Infographics to Educate Your Patients and Associates

Marketing Assets How Light Sensitive Are You

71% of Canadians are sensitive to light and glare.

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Marketing Assets Its Not Just the Frames

What’s important to Canadians when purchasing eyeglasses online? Download and share this infographic to find out.

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Marketing Assets Types if Transitions Lenses

One in three Canadians believe there is only one option of Transitions® lenses.

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Marketing Assets Blue Light EyeQ

Share this infographic to educate your patients on the source of harmful blue light.

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Marketing Assets Homework

Which generation is more likely to research lens styles before making a purchase?

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Marketing Assets EyeGlasses Are Trending Up

Eyeglasses are trending up among those needing vision correction.

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Marketing Assets We Love Your Glasses

Download and share this infographic about patient opinions on eyeglasses.

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Marketing Assets What Do You Want to Know

What do your patients want to hear from you? Download this infographic to find out.

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Marketing Assets What Light Sources Are Damaging

Find out how much people know about damaging light.

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Marketing Assets Importance of Lens Education

Did you know that most Canadians look forward to hearing about eyewear options from their eyecare professionals?

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Marketing Assets Lens_Colour Function Fiction

90% of Canadians would try a different lens colour if they knew it would enhance their vision.

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Marketing Assets Multicultural Education

Are you taking the necessary steps to educate your multicultural patients?

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Ordering POS

To order the latest Transitions® branded point of sale, please contact your lenscaster partner to see what’s available or contact Transitions Optical Customer Service at 1.877.254.3590 or customerservicecanada@transitions.com.


What to Expect Brochures

Marketing Assets African

African Canadian Eyes: What to Expect

This brochure is designed to help you educate African-Canadian patients about their unique eye health needs and the steps they can take to protect and enhance their vision.

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Marketing Assets Aboriginal

Aboriginal Eyes: What to Expect

Part of a multicultural “What to Expect” series, this brochure is designed to help you educate Aboriginal-Canadian patients about their unique eye health needs and the steps they can take to protect and enhance their vision.

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Marketing Assets Asian

Asian Canadian Eyes: What to Expect

This brochure is designed to help you educate Asian-Canadian patients about their unique eye health needs and the steps they can take to protect and enhance their vision. The brochure is also available in Simplified Mandarin.

Click to Download English Click to Download Simplified Mandarin

Marketing Assets Kids

Kids Eyes: What to Expect

This brochure is designed to help you educate parents about the unique eye health needs of children and the steps they can take to protect and enhance their vision for the future.

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