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Jul 11 2018

Transitions Optical Launches New Transitions® Style Colors and Transitions® Style Mirrors at NYC Event with CFDA Designer Christian Siriano

PINELLAS PARK, Fla., July 11, 2018 – Transitions Optical partnered with brand ambassador Christian Siriano to launch a new line of Transitions® lens color choices and fashionabl...

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Jul 2 2018

2018 Transitions CGK White Paper

Transitions Optical Releases White Paper Revealing Consumer Eyeglass Purchasing Habits PINELLAS PARK, Fla., June 28, 2018 – Millennials enjoy the eyeglass shopping experienc...

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Jun 25 2018

Transitions Optical Teams Up with Fashion Designer Christian Siriano

PINELLAS PARK, Fla., June 25, 2018 – CFDA designer Christian Siriano is partnering with Transitions Optical as the ambassador for their new brand campaign, Light Under Control™....

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May 9 2018

Transitions Optical Launches New Brand Identity and Light Under Control Consumer Campaign

PINELLAS PARK, Fla., – Transitions Optical has debuted a new brand identity that aims to bolster the company’s efforts to attract new wearers and recruit a younger generation of...

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Apr 18 2018

Transitions Expands To Contact Lenses

For the First Time, Transitions® Light Intelligent Technology™ Will Be Made Available for Contact Lens Wearers Transitions Optical and Johnson & Johnson Vision Announce Revol...

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May 24 2016

Transitions® Adaptive Motorcycle Shield Survey Reveals Overwhelming Majority of Motorcycle Owners Desire More Innovative Technology in Helmets

More than half of survey respondents strongly agree that their riding experience would be safer if they did not have to change shields while they are out on the road PINEL...

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Apr 13 2016

Transitions® Adaptive Sunglasses Selection Survey Finds More than One Third of Consumers go without Sunglasses when needed to Avoid Compensating for Changing Light Conditions

Research from the inaugural Transitions® Adaptive Sunglasses Selection Survey finds that nearly nine in 10 consumers (87 percent) take steps that disrupt sun protection in order...

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Aug 18 2015

Ten Things Motorcyclists Can’t Do Without

Motorcycling is changing at a breakneck pace. Technology is the driver and riders are the lucky recipients. Unless your motorcycle and gear is relatively new, less tha...

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Jul 15 2015

Transitions® Adaptive Sunwear Broadens Exposure to Adaptive Lens Technology Through Sports Club Events, Partnerships and Social Media

Recognizing the power of a hands-on product experience, Transitions® adaptive sunwear, a line of automatically adjusting sunglass lenses and shields from Transitions Optical, In...

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Jun 3 2015

Transitions Optical Expands Dragon Partnership with Transitions® Adaptive Technology for EnduroX Sunglasses

Transitions Optical, Inc. and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions® adaptive sun lens technology, ideal for m...

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