PINELLAS PARK, Fla., June 25, 2018 – CFDA designer Christian Siriano is partnering with Transitions Optical as the ambassador for their new brand campaign, Light Under Control™. The partnership comes as the brand aims to modernize itself, focusing more on style and fashion, and addressing consumers’ desires to personalize their eyewear. Announced earlier this year, Light Under Control was launched to attract new, young single-vision wearers to the photochromic lens category by showcasing the relevant benefits of Transitions® lenses in today’s fast-paced world. Transitions® Light Intelligent Lenses™ are hassle free – clear indoors and adjust to the perfect tint, whatever light outdoors. They also help protect from UV rays and harmful blue light indoors and out.
“The bold, new look we’ve established through our Light Under Control campaign is perfectly complemented by our partnership with Christian Siriano,” said Patience Cook, director, North America marketing, Transitions Optical. “As a fashion designer, Siriano is known for his show-stopping designs that not only allow people to feel stylish, but also help them feel comfortable wearing them. The Transitions® brand benefits echo Siriano’s desires, making him the ideal spokesperson as we reposition our products.”
To make the brand more relatable to style-savvy consumers, Siriano will challenge people to use Transitions lenses to style their everyday eyewear in a manner that reflects their personal look. With a collection of colorful, smart lenses that automatically adapt in the sun, Transitions lenses offer one more customizable accessory for consumers looking to flaunt their personal flair.
“I’m excited to partner with Transitions to help inspire fashion-forward eyeglass wearers to further customize their look with lens color,” said Christian Siriano. “I believe getting dressed everyday should be a fun experience so why should your eyewear be any different? I love that Transitions lenses give wearers an opportunity to have it all – you get freedom of expression and comfortable vision day and night in a single, stylish lens.”
To follow along with Siriano’s journey as brand ambassador, visit Transitions.com/style or follow Transitions Optical social channels for more information.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com.