Lesley Sillaman
Havas PR
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Go Back To All Articles Mar 10 2015

SHOEI® Premium Helmets and Transitions Optical Partner for New Adaptive Face Shield Offering

Best-in-class brands collaborate on photochromic shield that eliminates the need to carry multiple shields.

TUSTIN, CA. March 13, 2015 – Bringing together two world-class brands, Transitions Optical Inc., and SHOEI® Safety Helmet Corporation have partnered to offer an adaptive face shield that seamlessly adjusts tint to match outdoor light and weather conditions – changing from clear to dark and everything in-between. The SHOEI® Transitions® CWR-1 adaptive face shield will fit SHOEI’s #1 selling full-face helmet, the RF-1200.

“Our retail customers as well as our dealer-distribution network have asked us for a top-of-the-line adaptive shield,” said Moichi Tsuzuki, SHOEI® Safety Helmet, president. “We are excited for the added value the Transitions® technology will bring to our customers and for the enhanced visual experience they will now have while riding. Being able to see well in all lighting conditions is optimal for both safety and for a more fun, enjoyable ride.”

“Transitions adaptive technology offers a valuable benefit to riders, so we’re proud to partner with SHOEI® on the new CWR-1 Transitions shield,” said Larissa Bryan, director, sunwear, Transitions Optical. “SHOEI’s helmet quality and rigorous product testing are what make them a premium helmet brand.”

The shields are developed using Transitions’ state-of-the-art photochromic technology, and automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. They eliminate the need for motorcycle riders to carry and switch out multiple shields. The shields also protect against wind and debris, and like all Transitions technology, block 100% of harmful UV rays.

“Motorcycle riders know better than anyone how outdoor light changes throughout the day,” added Bryan. “The SHOEI® Transitions® adaptive shield adjusts to changing light conditions so they can continue riding without interruption and with more comfortable vision.”

The name SHOEI® has long been synonymous with “premium” in the motorcycle helmet market-a credential that hundreds of loyal men and women in our Japanese factories wear with great pride. The evolution and production of our world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and over 50 years of helmet building experience. Just like the very first SHOEI® helmet built by our founder back in 1959, every SHOEI® today is still handmade in Japan utilizing a sophisticated process that involves over 50 people for each and every helmet. For more information, visit

For the past 25 years, Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and a line of sunwear products designed to provide a visual advantage during outdoor activities. Transitions® adaptive technology allows sunglass lenses, helmet shields and goggle lenses to automatically adjust their level of tint to compliment the amount of sunlight outdoors.
For more information about the company and Transitions adaptive sunglasses, goggles and shields, visit

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