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Transitions® Adaptive Sunwear Announces Sponsorship of The Grill Room Golf Show on SiriusXM™

Transitions® Adaptive Sunwear Announces Sponsorship of The Grill Room Golf Show on SiriusXM


Company’s line of adaptive sunglasses for golf perfect fit for millions of weekly listeners


PINELLAS PARK, Fla., March 27, 2013 – Transitions® Adaptive Sunwear, a line of automatically adjusting sunglasses and shields from Transitions Optical, Inc., will be the 2013 presenting sponsor for The Grill Room, a weekly two-hour radio show about golf. The Transitions sunwear line includes several products specifically designed for golf – featuring lenses that automatically adjust the level of tint and color as the light and weather change. Transitions Optical has partnered with best-in-class golf brands like Callaway®, Oakley® and Nike® to design the lens optics and performance frames most ideal for golfing conditions.


“We’re thrilled to be the presenting sponsor of The Grill Room,” said Grady Lenski, director, adjacencies, Transitions Optical. “The thirty-five million people that tune in every week are our ideal audience – passionate golfers, looking for innovative technologies to help improve their golf game.”


The Grill Room features hosts Bob Bubka and Alex Miceli discussing the latest news, views and action on the PGA TOUR®. The team is on-site at most PGA Tour and other high-profile golf events, and often features top PGA TOUR players and their support staff as guests on the show offering a unique “insider” perspective on the week’s action on the course.

“We’re pleased to help make the connection between Transitions adaptive sunglasses for golf with so many interested golfers,” said co-host Alex Miceli.  “We have a natural fit with this product – as we all care about products and technologies that can help us both play better and protect our eyes.”


“Led by Bob and Alex’s vast knowledge of the game of golf, The Grill Room is the must-hear event each week during the PGA TOUR season,” added Lenski. “We are confident this sponsorship is a win-win for golfers and Transitions adaptive sunwear.”

Transitions adaptive sunwear products for golf include:

  • Callaway® NEOX® Transitions® adaptive sunglasses
  • Oakley® Transitions adaptive sunglasses
  • Nike MAX Transitions / Golf Tint adaptive sunglasses
  • DEFINITY FAIRWAY™ Transitions® adaptive sun lenses


All of the Transitions® adaptive sunglasses are designed specifically for golf and provide wearers a visual advantage on the course by adjusting to changing light conditions for color and contrast enhancement and improved depth perception. Transitions adaptive sunglasses combine golf-specific tints with frame styles, and fit to result in a superior piece of golf equipment.


The Grill Room can be heard coast-to-coast Saturdays and Sundays, 10:00 a.m. – 12:00 p.m. ET on the PGA TOUR Radio on Sirius 208/XM 93.



Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.

The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit TransitionsPRO.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).





The Grill Room Golf Radio Show is a two hour national show broadcast on XM93 and Sirius 208 on PGA TOUR Radio to a national audience.  The Grill Room is produced and distributed by Tournament Radio Broadcasting LLC, founded in 1995 and headquartered in Montgomery, TX.


In addition to The Grill Room presented by Transitions Adaptive Sunglasses golf show, 

Tournament Radio Broadcasting specializes in audio acquisition, recording, production and distribution of player and sponsor audio from the PGA TOUR and other professional golf Tours as well as providing radio network update reports from the majors and other key golf events to a worldwide audience. 


For more information, contact Janis Self, Executive Producer at janis@trbgolf.com or visit http://www.thegrillroom.com.