PINELLAS PARK, Fla., July 11, 2018 – Transitions Optical partnered with brand ambassador Christian Siriano to launch a new line of Transitions® lens color choices and fashionable mirror effects under its portfolio of photochromic lenses. Beginning July 16, eyeglass wearers will have the ability to pair their favorite frames with the new Transitions style colors and Transitions style mirrors. With the launch of four new style colors and six style mirror options, Transitions offers the fashion-conscious wearer more opportunities to create a unique, personalized look that elevates their style.
To celebrate the new products, Transitions Optical hosted an exclusive rooftop event last night in New York City at Siriano’s “The Curated NYC.” During the event, Siriano revealed a specially designed “Christian Siriano x Transitions® Collection.” This collection, which prominently features the new style colors and style mirrors lenses, was unveiled outdoors to demonstrate how the lenses change from clear to dark when exposed to sunlight.
“Fashion is all about extending yourself and bravely flaunting your individuality. With the new lens color and style choices, Transitions is empowering wearers to make an elegant and bold statement with eyewear at the center of their look,” said Christian Siriano. “The Christian Siriano x Transitions® Collection was inspired by these stunning lens colors and the role that light plays in how we see the world. The collection demonstrates that not only do Transitions lenses complement any look, day or night, but they also enable us to express ourselves in vibrant color.”
With the release of 10 additional lens colors that automatically adapt in the sun, the brand is capitalizing on the trend toward customization and consumers’ desire to make a personalized style statement. Designed to give consumers more choice when it comes to their lens look, the new Transitions style colors and Transitions style mirrors will help the brand attract younger, fashion-forward wearers.
“Glasses have become an element of our identity, like our clothes. By partnering with Christian Siriano to launch our latest products, we add renewed energy to our brand and reiterate our commitment to positioning Transitions lenses as stylish, everyday accessories” said Patience Cook, director, North America marketing, Transitions Optical. “Christian is known for creating eye-catching looks, so we’re thrilled to have his help in showcasing that style is just as important when choosing your eyeglass lenses, as it is when choosing your frame.”
New Transitions Style Colors
With the launch of Transitions style colors, the Transitions® Signature® lenses portfolio will now offer an enhanced choice of seven stunning lens colors to personalize any frame. To complement the three existing iconic lens colors – gray, brown and graphite green – Transitions style colors will be available in the following four options:
- Sapphire – a bright, exciting hue that brings a cool factor
- Amethyst – a sophisticated shade with a contemporary twist
- Amber – for a vintage look that is both timeless and of-the-moment
- Emerald – trendy and versatile, matching a variety of styles
As an extension of the Transitions Signature lens portfolio, style colors will still provide consumers with the same world-class features and benefits they know and love: optimal comfort, protection and indoor clarity.
New Transitions Style Mirrors
Acknowledging mirrored lenses continue to be on-trend, Transitions style mirrors offer wearers the ability to sport a mirror finish while maintaining the benefits of original Transitions® XTRActive® lenses. They provide hassle-free protection from UV and filter harmful blue light. Indoors, the mirror fades to a light reflection with a hint of color. Transitions style mirrors are available in the following colors:
- Gold – a smooth and warm shade complementing all skin tones
- Silver Shadow – a classic silver-gray color
- Red – a rich scarlet mirror for a sporty experience
- Pink – an infusion of crimson hues
- Blue – a chill color for a stylish and trendy look
- Green – a radiant color with an earthy feeling
To try the new Transitions style colors and Transitions style mirrors, visit www.Transitions.com to find an eyecare professional near you. For more information about the new products and the brand partnership with Christian Siriano, visit www.Transitions.com/style, or follow Transitions Optical on social media.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com.
About Christian Siriano
Designer Christian Siriano launched his eponymous collection in 2008 following his studies in London under Vivienne Westwood and Alexander McQueen. The Christian Siriano collection is now shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Known for whimsical and show-stopping design – from fantasy evening gowns and cocktail dresses, to tailored sportswear, to intricately detailed shoes and accessories – the collection can be found at Neiman Marcus and other department stores and specialty boutiques around the globe. In 2012, the first flagship Christian Siriano store opened in New York City and his latest retail venture, “The Curated NYC”, is located in the heart of midtown and steps from 5th Avenue and Central Park. In 2013, he was inducted as a member of the Council of Fashion Designers of America (CFDA). Dubbed “the new king of old-school glamour” by Elle, his designs have appeared in countless editorials and have been worn by the world’s leading ladies and remain a red carpet favorite. He released a photographic retrospective with Rizzoli Books in late 2017, titled Dresses to Dream About, which has now gone into its second printing. In April 2018, Siriano was named among Time’s 100 Most Influential People in the World for being a pioneer in body positivity and runway diversity in the fashion industry.