Rachel Hopkins                                        
(412) 519-9040                            
Dan McLean
Transitions Optical, Inc. 
(727) 545-0400 ext. 7502

Go Back To All Articles May 18 2012

Transitions Optical Highlights the Role of Healthy, Enhanced Vision in ‘Sightseeing’ by Revealing Top 10 Sights to See in Dallas as Part of National Multi-City Tour

PINELLAS PARK, Fla., May 18, 2012 – Making the second stop on its 2012 Sightseeing City Tour, Transitions Optical, the Official Sponsor of Sightseeing, together with its partners Essilor and First Eye Care, unveils the Top 10 Sights to See in Dallas, and brings an exciting, interactive experience area aimed at educating consumers about the role of proper eye care and eyewear in seeing all of the ‘sights’ around you – whether on vacation or in your own backyard – to Taste Addison, taking place May 18 – 20.

Leading up to Taste Addison, Transitions Optical, in conjunction with the Town of Addison, identified the Top 25 Sights to See in Dallas and encouraged Dallas-area residents and tourists to vote on which of those made up the Top 10.

After receiving more than 1,000 votes, the Top 10 Sights to See in Dallas are Mary Kay Museum, Dallas World Aquarium, JFK Memorial, Fort Worth Stockyards National Historic District, Cowboys Stadium, Sixth Floor Museum, Dallas Arts District, Texas Motor Speedway, Galleria Dallas, and Cavanaugh Flight Museum.

Transitions Optical’s on-site experience will invite event attendees to celebrate sight by offering the opportunity to have their photos taken at a kiosk against the scenic, Dallas-themed background of their choice; the chance to win prizes including the Ultimate Sightseeing Dream Vacation to the Galapagos Islands; giveaways with healthy vision and sightseeing tips, and much more.

National travel expert/bestselling author and “Official Sightseer” Marybeth Bond – who is also known as “The Gutsy Traveler” and has been to more than 90 countries – will be visiting the Top 10 Sights to See, sharing how healthy vision has impacted her own travels.

“Having damaged my eyesight when I traveled around the world at age 29 without wearing proper UV-protective eyewear, I know first-hand how important it is to take care of your eyes, so you can truly experience all the sights when you are on the road and in your everyday life,” said Marybeth Bond.  

Dr. Brian Chou, optometrist at EyeLux Optometry in San Diego, California, offers tips to maintain eye health so you can see your best throughout the year, especially while traveling.

 “Getting comprehensive eye exams regularly, maintaining a nutritious diet, rich in vitamins A,C, E and carotenoids, staying hydrated, and wearing eyewear that enhances your vision and blocks 100 percent of harmful UV rays, such as Transitions® adaptive lenses, can help you enjoy the sights in your life now and in the future,” said Dr. Chou.

Joining Transitions Optical in this effort are Essilor and First Eye Care, the latter of which will be on-site at Taste Addison, providing complimentary vision screenings to children and adult attendees as well as distributing coupon offers redeemable at select local First Eye Care locations.

“Participating in Taste Addison is a great opportunity for us to bring this experience to Dallas,” said Dan McLean, marketing manager, communications, Transitions Optical. “Through the activities we’ll have at the event – and with our partners Essilor and First Eye Care – we will continue to remind people about how important it is to take care of their eyes and visit their eye doctor regularly.”

The Sightseeing City Tour was in Miami last month, and will be heading to Seattle, Chicago and New Orleans throughout the summer and fall.

To find out when the Sightseeing City Tour will be near you, to vote and enter the Sight of the Day Photo Contest, visit

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International.  The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide.  Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.

Transitions® lenses are the ideal everyday choice for healthy sight.  They are clear indoors and at night.  Outdoors, they automatically darken as light conditions change.  Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today.  Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of your eyes – so you can see better tomorrow as well.

For more information about the company and Transitions lenses, visit or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).