Adaptive sunglass lenses automatically react to light to optimize vision during outdoor sports and activities
PINELLAS PARK, Fla., June 3, 2015 – Transitions Optical, Inc. and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions® adaptive sun lens technology, ideal for mountain biking and trail running environments. Last year, Dragon Alliance and Transitions Optical partnered to produce a snow goggle with Transitions adaptive technology incorporated into the goggle lenses.
“There isn’t a better time than on the heels of a tremendously successful first winter season with Dragon to announce our product expansion into the EnduroX sunglasses,” said Larissa Bryan, director, sunwear, Transitions Optical. “From skis and snowboards in the winter months to hiking and mountain biking in the spring, summer and fall, Dragon loyalists can now enjoy the adaptive technology they’ve come to know in their snow goggles in sunglasses.”
With a minimalist lightweight frame and fully adjustable temples and nosebridge, the Dragon EnduroX combines a classic semi-rimless sport frame with state-of-the-art innovation to perform in a range of outdoor activities, including mountain biking and trail running. In addition, the light-weight injected TR90 frame material contains integrated frame ventilation for maximum air flow. Currently the EnduroX is available in a Jet / Transitions lens (yellow to gray).
The partner expansion with Dragon aligns with National Sunglasses Day (June 27) – an annual day that increases awareness on the importance of UV protective eyewear. And over the coming months, Transitions Optical will further its adaptive sunwear technology to include new offerings from other best-in-class partners.
Check out the EnduroX sunglass and find a retailer near you at www.DragonAlliance.com. To learn more about Transitions adaptive sun lens technology, visit Transitions.com/sunwear.
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a performance based and is distributed in over 50 countries. Dragon has a world class team of athletes which help inspire the product and technology, and produces a range of products including sunglasses, snow goggles, motorsport goggles and select softgoods.
About Transitions Optical, Inc.
For the past 25 years, Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and a line of sunwear products designed to provide a visual advantage during outdoor activities. Transitions® adaptive technology allows sunglass lenses, helmet shields and goggle lenses to automatically adjust their level of tint to compliment the amount of sunlight outdoors.
For more information about the company and Transitions adaptive sunglasses, goggles and shields, visit Transitions.com/sunwear
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