Lesley Sillaman
Havas PR
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Go Back To All Articles Sep 19 2014

Transitions Optical Partners with Dragon Alliance for Dragon Transitions Snow Goggle Lens

Transitions Optical expands industry-leading photochromic technology to skiers and snowboarders. When the light changes, the lens adapts.

PINELLAS PARK, Fla., September 19, 2014 – Transitions Optical, Inc. and Dragon Alliance announced the introduction of the new 2015 Dragon® Advanced Project X (APX) and Advanced Project Xs (APXs) snow goggles, featuring a Transitions® Boost adaptive goggle lens. Being hailed as “the cream of the crop” in the 2015 Dragon® Goggles Collection, the Dragon APX and APXs with Transitions® adaptive lens technology automatically changes tint in response to changing sunlight and weather conditions, eliminating the need to swap goggles while skiing or snowboarding.

Color optimized to help improve visual performance, the Dragon Transitions goggle lens enhances contrast and increases depth perception, providing a clear visual advantage on the slopes. With a broad visible light transmission range, the lens automatically darkens to a dark gray in bright sunlight and lightens to a contrast enhancing yellow in cloudy or overcast weather.

In addition, the Dragon Transitions goggle lens utilizes a spherical injection molded polycarbonate material that delivers endless peripheral vision and the easiest lens interchangeability. An integrated dual lens, it ensures a sealed thermal boundary with a super anti-fog formula for increased visibility. Specifically formulated for snow conditions, the new Transitions goggle lens is also designed to be more reactive on warmer, sunny days on the slopes and blocks 100 percent of harmful UV rays to protect eyes from sun damage.

“We are proud to be introducing our first snow lens product with a phenomenal partner, Dragon Alliance,” said Larissa Bryan, Director, Transitions Optical, Sunwear. “Throughout the course of the day, skiers and snowboarders often face changing light and weather conditions, and would need to either change goggles or continue with a pair that’s too dark or too light for the conditions. Our adaptive lens technology solves this problem by changing the tint automatically, so they can focus on the slopes,” she added.

“When it came to developing new lens technology, we knew we wanted to work with Transitions Optical,” Kyle Martin, Global Snow Marketing Manager at Dragon Alliance. “Our riders need best-in-class technology to combat the changing light conditions they encounter on the slopes. This lens is a true first-of-its kind for the snow sports industry.”

“This goggle is a game changer!” says Gigi Ruf, Dragon Alliance Professional Snowboarder. “The fact that I never have to change my lens, no matter what the light conditions are is incredible. It means I can spend less time worrying about my equipment and more time focusing on what is truly important, the act of snowboarding.”

The 2015 Dragon® APX and APXs goggles are available now to purchase from Dragon Alliance’s secure website and through ski and snowboard product dealers. To watch a video on the Dragon Transitions lens, visit

About Dragon Alliance
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a performance based and is distributed in over 50 countries. Dragon has a world class team of athletes which help inspire the product and technology, and produces a range of products including sunglasses, snow goggles, motorsport goggles and select softgoods.

About Transitions Optical, Inc.
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.

The Transitions® adaptive sunglass and shield line includes a range of dark-to-darker and clear-to-dark sunglass, sun lens and shield products customized in partnership with other best-in-class brands. These products all incorporate Transitions Optical’s adaptive lens technology and are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.

For more information about the company and Transitions adaptive sunglasses and shields, visit