The Transitions Innovation Awards program recognizes and celebrates partners and individual optical industry professionals from Canada* and the U.S. who have shown the highest level of commitment to innovating their business.
Who is eligible to apply?
Nominations are open to:
This award goes to the individual who best showcases their dedication to being an influential advocate of the Transitions brand by embodying one or more of Transitions’ values: quality, education, service, and innovation. This can include amplifying peer-to-peer conversations, social media, patient interactions, training efforts or promotion of healthy vision in their community.
Presented to an organization that has shown creativity in developing or offering training and education opportunities that include dispensing photochromics. This could include integrating Transitions Optical’s education resources into staff or industry training efforts, or helping to increase participation in training events that include Transitions Optical (such as CE training seminars, education and other training offered through lab and/or lens manufacturer partners).
In the following five categories, nominees are judged on several factors including:
Awarded to a retailer for actively supporting Transitions’ values and demonstrating a commitment to enhancing the vision of their customers and communities. The award will be presented to one Canadian retailer with 20 or more locations.
Awarded to a retailer for actively supporting Transitions’ values and demonstrating a commitment to enhancing the vision of their customers and communities. The award will be presented to one U.S. retailer with 20 or more locations.
The Eyecare Practice of the Year Award recognizes independent eyecare practices and retailers with less than 20 locations in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions’ values.
The Eyecare Practice of the Year Award recognizes independent eyecare practices and retailers with less than 20 locations in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions’ values.
Awarded to an optical laboratory, Managed Vision Care company, lens manufacturer or buying group that are actively promoting healthy sight to their customers and within their local communities; and have demonstrated excellence in supporting Transitions' values.
Show us your Transitions achievements and commitments in 2023! Using the evaluation areas provided below, create your entry in a PowerPoint or Word document (feel free to use these suggested templates at Transitions.com/awards). Include any supporting materials, such as images and links to examples, to help tell your story.
Some restrictions may apply. Eyecare professionals are invited to consult their professional code of ethics.
What prompted your dedication to the Transitions’ brand this year? What was the inspiration behind your work? Was it in response to an existing problem or was it a new objective?
What did you hope to achieve? Who were you trying to reach and how did their needs, preferences, opinions play a role?
How did you plan to achieve your goals? What innovative approaches did you use to help you succeed? Did you use a completely new approach, a tried-and-true tactic or a mix of both? How was the Transitions brand or products included in your plans? Be sure to take pictures along the way and include them in your entry!
How did things turn out? How did you evaluate your success? Did you meet - or exceed - your goals? How will you build on your success? How did you impact Transitions lens sales? If relevant, be sure to include your photochromic lens sales (including pair growth and share of overall mix).
Submissions for the 2023 Innovation® Awards are closed.
We're excited to honor the 2023 Innovation® Awards finalists and announce the winners during the 2024 Transitions® Academy.
Nominees will be evaluated solely on the criteria listed for each Transitions Innovation Award. In evaluating nominees, Transitions will give no consideration to the volume or value of past, current, or anticipated business generated by the nominee for Transitions or any of its affiliates. Similarly, selection as a Transitions Innovation Award finalist or winner does not impose any obligation to purchase, order, arrange for, or recommend any products or services from Transitions or any of its affiliates.
Nominees are welcome to enter more than one category if eligible and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative. Please submit a separate entry for each category that you are entering. For additional information and questions, please contact Transitions Customer Service at cscanada@transitions.com.
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