Dr. Amanda Rights is a primary care optometrist, Transitions Change Agent and founder of OptomEyesLife, an ocular health and wellness website specializing in eye care, eyewear, and nutrition. Dr. Rights demonstrates a passion for Transitions^® lenses both inside and outside the practice. She drives conversations around the brand in industry publications and on her blog and social media pages. Dr. Rights also hosted a "takeover" of New Grad Optometry's Instagram, sharing the benefits of Transitions lenses. Additionally, she contributed to developing content for Transitions Academy 2017 & 2018.

Dr. Rights was key in helping to change perceptions around Transitions lenses among other eye care professionals at her practice by leading training sessions and fitting staff with a pair.

Professional Eye Care Associates of America (PECAA) is an alliance group of about 3,400 forward-thinking independent eye care professionals.

This year, (PECAA) focused on educating members on the benefits of Transitions^® lenses and the style colors and style mirrors products through high-impact in-person events and ongoing virtual trainings. PECAA hosted peer-to-peer training events in eight cities that leveraged the Jason Dorsey generational research, introduced the brand rejuvenation and demoed the new products. To create further awareness and excitement, PECAA featured the style colors at their annual meeting happy hour with four unique cocktails in color changing cups.

PECCA’s increased focus on education helped them achieve over 8 percent growth in Transitions lenses sales in 2018, bringing their total share to 17.8 percent.

Sheena Taff is a licensed Optician at Roberts & Brown Opticians, an optical blogger and Transitions Change Agent.

To promote the launch of the Transitions^® Signature^® lenses style colors in 2018, Sheena created an embodiment of the style colors with bold imagery and product descriptions. Her unique approach to promoting the style colors was shared on social media as well as displayed in her storefront, resulting in an increase of customers starting the conversation about Transitions^® lenses.

Sheena also educated her staff on the portfolio of products by creating a "Transitions Bingo" game. This helped keep Transitions lenses top of mind and challenged her staff to recommend to all patients.

Costco Optical is an eyecare center with locations inside its warehouse-club locations across Canada.

To start off 2018, Costco set a new Transitions^® lens benchmark in their stores that exceeded the Canadian national average. To achieve their benchmark, Costco developed a new training program to educate stores and added new Transitions point of sale and style posters in 100 optical stores across Canada.

Costco Optical associates also focused on the Transitions benefits of UV protection and blue light filtering by sharing personal stories about how Transitions lenses keep Canadian members safe.

These efforts helped Costco Optical achieve an overall share of 20 percent for Transitions lenses.

National Vision, Inc. (NVI) is a national retailer and a leader in the attractive value segment of the U.S. optical retail industry. To drive growth in 2018, NVI incentivized their team with three summer sales contests and recognized the top performing store in each region.

NVI is dedicated to education, and ensures their stores and brands are equipped with the latest tools and training materials. To encourage patients to try Transitions^® lenses, NVI ran promotions across its stores and brands and featured brand messaging on the sales floor and in the OD waiting areas, including a TV informational loop and wall signage. NVI helped patients understand the differences between the Transitions portfolio of products by creating new lens mats.

These efforts helped NVI to increase their Transitions lens sales by 15.1 percent.

Weaver Eye Associates is an independent practice with four locations in Pennsylvania.

To start off 2018, Weaver Eye Associates closed all four of their offices and brought all 100+ staff together for a training on the importance of eye health with Transitions. The staff training helped "knock down the walls" for their staff members on their misconceptions about Transitions^® lenses and focused on providing more patient education as well.

They created a “Transitions Tuesday” on Facebook, which is a Q&A post sent out every week educating patients on the importance of Transitions for everyone. They also played a video on the importance of harmful blue light protection while patients waited for the doctor.

Through these efforts, Weaver Eye was able to increase their Transitions lens sales by 22 percent.