The Transitions Innovation Awards program recognizes and celebrates partners
and individual optical industry professionals from Canada and the U.S. who
have shown the highest level of commitment to innovating their business.
Who is eligible to apply?
Nominations are open to:
- Independent eyecare professionals and practices
- Optical industry professionals and educators
- National and regional retailers
- Optical laboratories
- Managed Vision Care companies
- Lens manufacturers and buying groups
All Transitions Innovation Award finalists will be invited to the 2023
Transitions Academy in Orlando, Fla., where the winners will be announced.
Transitions Academy invitation includes roundtrip airfare for two to Orlando
from anywhere in Canada or the U.S.; three-night hotel accommodations at the
JW Marriott Grande Lakes (one room for two guests) and Transitions Academy
Please note, if selected as a finalist for more than one category, only
two total spots will be provided. If you and/or your team are already
registered for Transitions Academy, two of those existing reservations
will be covered.
How to Enter
Show us your Transitions achievements and commitments in 2022! Using the
evaluation areas provided below, create
your entry in a
document (feel free to use these
suggested templates at Transitions.com/awards).
Include any supporting materials, such as images and links to examples, to
help tell your story.
Some restrictions may apply. Eyecare professionals are invited to consult
their professional code of ethics.
Commitment and Inspiration
What prompted your dedication to the Transitions’ brand this year?
What was the inspiration behind your work? Was it in response to an
existing problem or was it a new objective?
What did you hope to achieve? Who were you trying to reach and how
did their needs, preferences, opinions play a role?
Plan and Creativity
How did you plan to achieve your goals? What innovative approaches
did you use to help you succeed? Did you use a completely new
approach, a tried-and-true tactic or a mix of both? How was the
Transitions brand or products included in your plans?
Be sure to take pictures along the way and include them in
Impact and Results
How did things turn out? How did you evaluate your success? Did you
meet - or exceed - your goals? How will you build on your success?
How did you impact Transitions lens sales? If relevant, be
sure to include your photochromic lens sales (including pair growth
and share of overall mix).
Tips & Tools for Preparing Your Entry
Nominees will be evaluated solely on the criteria listed for each
Transitions Innovation Award. In evaluating nominees, Transitions will give
no consideration to the volume or value of past, current, or anticipated
business generated by the nominee for Transitions or any of its affiliates.
Similarly, selection as a Transitions Innovation Award finalist or winner
does not impose any obligation to purchase, order, arrange for, or recommend
any products or services from Transitions or any of its affiliates.
Nominees are welcome to enter more than one category if eligible and can
self-enter, or can be nominated by a lab, lens manufacturer, industry
colleague or other industry organization representative. Please submit a
separate entry for each category that you are entering. For additional
information and questions, please contact Transitions Customer Service at