Recognition for loyal partners that are enhancing vision and who actively support the Transitions® brand.
The Transitions Innovation Awards program recognizes and celebrates loyal partners and
optical industry professionals from Canada and the U.S. who have shown the highest level of
commitment to growing its business with Transitions Optical’s family of products and
over the past year. Award categories include innovation and creativity in executing
programs; training and dispensing; strong results and growth with Transitions® lenses; and
overall passion for and devotion to the Transitions brand.
Who is eligible to apply?
Nominations are open to:
- Independent eyecare professionals and practices
- Optical industry professionals and educators
- National and regional retailers
- Optical laboratories
- Managed Vision Care companies
- Lens manufacturers and buying groups
All Transitions Innovation Award finalists will receive a trip for two to the 2020 Transitions
Academy, February 2-5 in Orlando, Fla., where the winner will be announced. Includes roundtrip
airfare for two to Orlando from anywhere in Canada or the U.S.; three nights hotel accommodations at
the JW Marriott Grande Lakes (one room for two guests); Transitions Academy registration fees.
Please note, if selected as a finalist for more than one category, two total spots will be provided. If you and/or your team are already registered for Transitions Academy, two of those existing reservations will be covered.
- Awarded at Transitions Academy in Orlando
How to Enter
Show us your Transitions achievements in 2019! Using the evaluation areas provided below, create
your entry in a PowerPoint or Word document (feel free to use these suggested templates). Please note, entries should be a maximum of 10 slides/pages and include
supporting materials such as images and links to help tell the story. Files must not exceed 10
Nominations for all Transitions Innovation
Awards will be accepted online from October 1 - 31, 2019. Visit
complete the online nomination form and submit your
entry. An unbiased judging committee will evaluate the program/work based on the four
evaluation areas - commitment and inspiration, goals, plan and creativity, and impact
and results. Nominees are welcome to enter more than one category and can self-enter, or
can be nominated by a lab, lens manufacturer, industry colleague or other industry
organization representative. Please submit a separate entry for each category that you
Award finalists will be notified in December to secure travel
plans. For additional information and questions, please contact Transitions Customer
Service at CustomerServiceCanada@Transitions.com.
Commitment and Inspiration
What prompted your dedication to the Transitions brand this year? What was the
inspiration behind your work? Was it in response to an existing problem or was it a new
What did you hope to achieve? Who were you trying to reach and how did their needs,
preferences, opinions play a role?
Plan and Creativity
How did you plan to achieve your goals? What innovative approaches did you use to help
you succeed? Did you use a completely new approach, a tried-and-true tactic or a mix of
both? How was the Transitions brand or products included in your plans? Be sure to
pictures along the way and include them in your entry!
Impact and Results
How did things turn out? How did you evaluate your success? Did you meet - or exceed -
your goals? How will you build on your success? How did you impact Transitions lens
sales? If relevant, be sure to include your photochromic lens sales (including pair
growth and share of overall mix).