Transitions GEN S sets a new standard that pushes the boundaries of traditional lenses. Going beyond the ordinary and offering a dynamic, fantastic, and love-wear experience that aligns with the ever-changing rhythm of life. Learn more about the technological revolution, and why Transitions GEN S is GEN SPEED, STYLE and SMART by downloading the resources below!
Transitions® GEN S™ has been voted Product of the year 2025 in the Health & Wellness category by 4000 people in Canada. It's the greatest vote of confidence Canadian consumers have ever shown in our latest lens innovation.
We are extremely proud to announce that Transitions® GEN S™ has won 2025 Product of the Year in the Health & Wellness category, following a survey of 4,000 Canadian consumers*. This is the official result of the largest Canadian consumer survey on product innovation, conducted by global Product of the Year research partner Kantar.
Download the brand new visuals with the Product of the Year logo
Transitions GEN S
